Sustainability | What We Will and Will Not Claim — RYDES

Sustainability

A car is rarelythe greener choice

Most pages like this one open by telling you the opposite. We would rather set out what a chauffeur ride actually costs the atmosphere, what we do about it, and the claims we have decided not to make.

Is a chauffeur ride a low-carbon way to travel?

Usually not. For one or two people over a route served by rail, a train or a metro will almost always produce fewer emissions per passenger than a car, whatever that car runs on. That is true of the vehicles in our network as much as anyone else's, and no arrangement of wording changes it.

Where a private vehicle is the right answer is narrower than the industry likes to admit: a group that would otherwise take several cars, luggage that rules out stairs and escalators, a route with no useful rail, an hour when public transport is not running, or a passenger for whom the alternative is not realistically available. Those journeys are worth doing well. They are not worth pretending are something else.

Where a chauffeur ride actually sits.

Ordered from lowest to highest emissions per passenger for a typical urban or intercity journey. We have put ourselves where we belong rather than where it would flatter us.

Relative emissions per passenger for a comparable journey. Directional, not a measurement of any specific trip.
Way of travellingRelative impact When it is the right choice
Walking or cyclingEffectively none Short distances, no luggage, weather permitting
Metro, tram or electrified railLowest of the powered options The default in every city we serve where the route is covered. Our city guides say where
Coach or long-distance busVery low per passenger Intercity travel where time is not the constraint
Electric vehicle carrying several peopleLow A group travelling together where rail does not reach
Electric vehicle carrying one personModerate Our Electric class, where charging supports the route
Short-haul flightHigh Rarely, on routes a car covers in under four hours
Combustion vehicle carrying one personHighest of these Where no alternative above is available

This ordering is directional and depends heavily on the local electricity grid, occupancy and route. An electric car charged on a coal-heavy grid is a different proposition from one charged in Norway. Anyone presenting a single global figure for any row above is estimating, including us.

What we claim, and what we will not.

The second column is the more useful one, because it is the list most companies in this industry would rather you did not think about.

What we say.

  • An Electric class is offered in cities where charging infrastructure supports the route reliably, and withheld where a charging stop would put your arrival at risk.
  • Group and Van bookings put people who would otherwise take several cars into one vehicle, which reduces emissions per passenger on that journey.
  • Every ride is booked in advance, so the vehicle drives to a known address at a known time rather than circulating while it waits to be matched.
  • Our city guides tell you when the train beats us, by name and by route, on the pages where you are deciding.

What we do not say.

  • That a RYDES journey is carbon neutral, climate neutral or carbon compensated. It is not, and from 27 September 2026 that claim is prohibited in EU consumer law where it rests on offsetting.
  • That buying carbon credits cancels a journey's emissions. Financing a climate project is a reasonable thing to do. It is not the same as not emitting, and presenting it that way is now a blacklisted practice.
  • That the service is green, eco-friendly or sustainable. Those are generic claims, and generic claims without demonstrated excellent environmental performance are prohibited.
  • That we have a net-zero target. We have not published one, and a target without an implementation plan and independent verification would not be lawful to advertise.

If that reads as a thin list of achievements, it is an accurate one. We would rather publish four things we can evidence than a page of commitments assembled for the purpose of having a page.

The rules changed this month.

Worth knowing if you are comparing suppliers, because a good deal of the sustainability copy currently published in this industry stops being lawful on a specific date.

From 27 September 2026, Directive (EU) 2024/825 applies across all twenty-seven member states with no transition period. Among the practices it prohibits outright: claiming a product or service has neutral, reduced or positive greenhouse gas impact on the basis of offsetting; generic environmental claims that cannot be substantiated; sustainability labels not backed by a certification scheme; and future environmental commitments without a plan and independent verification. Reported penalties reach four per cent of annual turnover.

A separate proposal, the Green Claims Directive, was withdrawn in June 2025 and is frequently confused with this one. The withdrawal changed nothing here. Directive 2024/825 was adopted in 2024 and is already law.

Nothing in it prevents a company from funding climate projects, and doing so is worthwhile. What it prevents is converting that spending into a claim that your product does not emit. The distinction is small in wording and large in meaning, and it is the reason this page describes mechanisms rather than displaying a badge.

RYDES is based in the United States, where the Federal Trade Commission's Green Guides govern environmental marketing, and sells to consumers in the United Kingdom, where the Competition and Markets Authority's Green Claims Code applies. The three regimes differ in detail and agree in direction: a claim you cannot evidence is a claim you should not make. This page is written to the strictest of them.

What we actually do.

Four mechanisms, each of which you can check against your own booking rather than take on trust.

An Electric class, offered honestly.

Electric appears in the booking form in cities where charging supports the route reliably, and does not appear where it would not. On very long intercity legs it is withheld even in cities that otherwise support it, because a charging stop would put the arrival at risk.

We are not going to tell you what proportion of the network is electric, because we would be quoting a number that moves weekly across 3,500 independently owned operators, and a figure we cannot audit is not worth printing.

Electric · 900 × 600
Saloon on charge at a city charging point

One vehicle instead of three.

The clearest reduction available in this business is not a fuel type. It is putting a group that would otherwise book three saloons into one Van, or a delegation that would otherwise take a fleet of cars onto one coach.

The vehicle classes page sets out real capacity rather than the manufacturer maximum, precisely so that a group can size a single vehicle correctly instead of splitting into several. That page also says plainly when the cheaper, smaller class is the right booking.

Group · 900 × 600
Passengers boarding a single van

Booked ahead, so the car is not circling.

An on-demand vehicle spends part of its working day driving without a passenger: positioning, waiting to be matched, and travelling to a pickup it did not know about a minute earlier. Those empty kilometres are real and they are emitted.

A pre-booked chauffeur knows the address and the hour in advance, and drives there once. We are not going to attach a percentage to that difference, because we have not measured it across the network and a borrowed industry figure would not be ours to quote. The mechanism is straightforward regardless.

Dispatch · 900 × 600
A single vehicle on a direct route at dawn

Telling you when not to book us.

Every city guide on this site contains a section headed when you should not book us, and it names the alternative by route. From Charles de Gaulle the regulated taxi fare beats us into central Paris. From Changi the MRT beats us for one or two people. From JFK in the evening peak the AirTrain and Long Island Rail Road beat any car on the road.

Sending a passenger to the train is the only intervention on this page that removes a journey's emissions entirely rather than reducing them. It also costs us the booking, which is presumably why it is not a common feature of pages like this one.

Rail · 900 × 600
Airport rail platform, early morning

If you have to report this.

Corporate travel teams increasingly carry a reporting obligation for business travel emissions, and a supplier who hands over a carbon-neutral certificate is handing over something that will not survive an auditor.

What is useful to you is journey-level data you can put through your own methodology: distance, vehicle class, and where we have it, powertrain. What is not useful is a badge asserting the number is zero.

We would rather give a travel manager an honest denominator than a comfortable headline. If your reporting framework needs something specific from us, ask the business team what we can produce before you assume either way.

Reporting · 900 × 600
Travel manager reviewing journey data

Questions.

Anything not covered here, write to info@rydes.co.

Do you offset the emissions from my ride?

No, and we would be cautious about any transport company that tells you offsetting makes a journey neutral. Financing a climate project is a legitimate thing for a business to do, but it is not the same as not emitting, and from 27 September 2026 presenting it that way to EU consumers is a prohibited commercial practice under Directive (EU) 2024/825.

So is RYDES not doing anything about emissions?

Four things, all of them mechanical rather than promotional. An Electric class in cities where charging genuinely supports the route. Group and Van bookings that put people who would otherwise take several cars into one. Pre-booked journeys, so a vehicle drives to a known address once instead of circulating while it waits to be matched. And city guides that tell you when the train is the better choice.

Why does this page not say the service is green?

Because it would be a generic environmental claim, and generic claims are prohibited in EU consumer law from 27 September 2026 unless the trader can demonstrate recognised excellent environmental performance. We cannot, so we do not say it. The FTC Green Guides in the United States and the CMA Green Claims Code in the United Kingdom point the same way.

Is the Electric class actually electric?

Yes, battery-electric with no tailpipe emissions, and it only appears in the booking form in cities where charging infrastructure supports the route reliably. It is withheld on very long intercity legs even in cities that otherwise support it, because a charging stop would put your arrival at risk. That withholding is the honest part.

What proportion of your fleet is electric?

We do not publish a figure. RYDES owns no vehicles; the network is around 3,500 independently owned operators and the composition changes weekly. A number we cannot audit is not a number worth printing, and under the current rules an unsubstantiated figure is worse than no figure at all.

Does an electric car always emit less than a combustion one?

Over its life, generally yes, but the margin depends heavily on the electricity grid charging it. An electric vehicle charged in Norway and one charged on a coal-heavy grid are materially different propositions. Anyone quoting a single global figure is estimating, and so would we be.

Would I be better off taking the train?

For one or two people on a route served by rail, almost always. Our city guides name the specific alternatives: the regulated taxi fare and the RER from Charles de Gaulle, the MRT from Changi, the AirTrain and Long Island Rail Road from JFK, the Heathrow Express and Elizabeth line from Heathrow. A car earns its place with a group, with luggage, at hours the network does not run, or where rail does not reach.

Do you have a net-zero target?

No published target. Under Directive (EU) 2024/825 a future environmental commitment advertised to consumers requires an implementation plan and independent verification, and we are not going to advertise an aspiration dressed as a commitment. If that changes it will appear here with the plan attached.

What can you give me for corporate emissions reporting?

Journey-level data you can put through your own methodology rather than a certificate asserting a number. Distance, vehicle class, and where we hold it, powertrain. If your reporting framework needs something specific, ask the business team what we can actually produce before assuming either way.

Why is this page so negative about your own product?

Because the alternative is writing something that stops being lawful on a known date, and because a travel manager with a real reporting obligation is not helped by a badge. A chauffeur ride is a good answer to a narrow set of questions. Overstating that range does not make the service better, it just makes the page less useful.

Closing image placeholder — 2400 × 1200, very dark night scene, empty road

Book it when it is the right answer.

And when it is not, the city guide will tell you what is.