Strategic Partnerships — Embed Ground Transport in Your Product | RYDES

Strategic partnerships

Your product stopsat the terminal.

Put chauffeur transport in 1,200 cities inside your own booking flow, your own brand and your own loyalty currency.

  • API, white label or a deep link
  • Revenue share on every completed ride
  • The customer stays yours
Pickup Date
Pickup Date
Pickup Time
Pickup Time
☰
☰
Pickup Date
Pickup Date
Pickup Time
Pickup Time
☰
☰
Return reverses your route . Need a different one? Change it on the next step.
Trip Distance 0 mi
EST. Duration 0 h : 0 m
When's your pickup?
July 2026
SuMoTuWeThFrSa
Pick a date and time
1,200 citiesOne integration for all of them
Live in one market firstThen scale
No direct marketingTo your customers
4.8 / 5 ratingFrom 12,400 rides

One integration, not forty contracts.

Ground transport is the last unsolved leg in most travel products because covering it properly means contracting a licensed operator in every city. That work is already done. You integrate once.

A margin on a leg you do not sell today.

Revenue share on every completed ride, or net rates you price yourself. Either way it is incremental revenue on a journey your customer is already taking, usually with somebody else.

The customer never leaves your product.

Your brand, your checkout, your loyalty currency, your relationship. We do not market to customers who reach us through a partner, and that is a contractual term rather than an assurance.

What is a ground transport partnership?

A ground transport partnership lets a company offer chauffeured transfers to its own customers as part of its own product, using RYDES supply, pricing and operations underneath. The partner controls the customer experience, the branding and usually the price; RYDES fulfils the ride through licensed local operators in 1,200 cities.

It is distinct from a business account, where an organisation books ground transport for its own staff or guests. A partnership is a distribution arrangement: the rides are sold onward to the partner's customers, integrated into the partner's booking flow, and settled through a commercial agreement covering revenue share, data and service levels.

If you operate vehicles and want to receive bookings from RYDES rather than send them, you are looking for the supply side. That is Drive with RYDES, where licensed chauffeur companies apply to join the network.

Six ways to put it in front of your customer.

Ordered roughly by how long they take to launch. Most partners start at the top of this list and move down it once the volume justifies the engineering.

Partnership models available, with the customer experience and typical time to launch for each. Timings are typical and confirmed per project.
Model What the customer sees You control Time to launch
Deep linkThe starting point A branded RYDES page reached from your product Placement and the offer Days
Referral and affiliate A tracked link, attributed to you Where and when it appears Days
White label A booking flow in your brand, hosted by us Branding, pricing, content Two to four weeks
Embedded API Nothing of ours at all; your own interface The entire experience and the price Four to eight weeks
Loyalty earn and burn Points earned on rides, or rides paid for in points Earn rate, redemption rate, eligibility Six to twelve weeks
Bundled benefit Transfers included with a fare class, tier or card Who qualifies and for how much By agreement

A deep link can be live this week and will tell you whether your customers want the product at all. We would rather you learn that cheaply than commission an integration on a hypothesis.

A traveller leaving an airport terminal towards a waiting RYDES car

The leg nobody sells them.

You sell the flight, the room, the rail ticket or the card. Then the customer walks out of a terminal at eleven at night and solves the last forty minutes themselves, badly, with somebody you have no relationship with.

That leg is bought on almost every trip and sold inside almost no travel product, because covering it properly requires licensed operators in every city rather than a software integration. The supply problem is the barrier, and it is the part that is already finished.

Who this is for.

Anyone whose customer is about to make a journey they have not booked a car for.

Types of distribution partner and the arrangement each usually starts with.
Partner The opportunity Usually starts as
AirlinesAncillary revenue on a leg every passenger takes, plus a premium-cabin benefitDeep link, then embedded API
Online travel platformsAttach rate on a product you already have the intent data forEmbedded API
Rail operatorsFirst and last mile either side of the trainWhite label
Cruise linesHome-to-port transfers, sold at booking rather than at the quaysideWhite label or embedded API
Card issuers and private banksA tier benefit that is used rather than admiredBundled benefit
Loyalty programmesA redemption that costs less than a seat and feels like moreEarn and burn
Hotel groupsConsistent guest transport across properties in different countriesGroup agreement, see hotels
Corporate travel platformsGround alongside air and hotel inside your own toolEmbedded API
Private aviation and FBOsThe one part of a private itinerary still left to chanceDeep link or white label

What the API does.

Everything the booking flow on this site does, and a few things it does not need to.

Quote

Firm pricing for any route in any covered city, by vehicle class, with the components broken out so you can display or repackage them however your product requires.

Availability

Which classes are genuinely available for that city, date and time, so you never show a customer an option that cannot be fulfilled.

Book and amend

Create, modify and cancel, including passenger details, flight numbers, add-ons and special requirements, with the cancellation window returned on the booking.

Webhooks

Chauffeur assigned, en route, arrived, passenger on board, completed, plus flight status changes. Pushed to you rather than polled, so your own notifications can be yours.

Tracking

Live vehicle position and status for the journeys you are entitled to see, presentable inside your own app rather than through a link to ours.

Reconciliation

Completed rides, fares, add-ons, cancellations and revenue share, in a machine-readable form that matches the statement your finance team receives.

Sandbox

A full test environment with deterministic scenarios, including the awkward ones: delayed flights, cancellations, no-shows and waiting overruns.

Documentation and support

Reference documentation, a named technical contact during integration, and a shared channel rather than a ticket queue while you are building.

What each side brings.

Worth being explicit early. Most partnerships that fail do so because one side assumed the other was handling something.

Division of responsibility in a RYDES distribution partnership.
  RYDES provides You provide
SupplyLicensed operators, vetted chauffeurs, vehicles in 1,200 citiesNothing
PricingNet or retail rates, and the quoting engineThe price your customer sees, on net rate models
The interfaceAPI, white label or a branded pageYour own front end on embedded models
FulfilmentDispatch, chauffeur assignment, flight tracking, the ride itselfNothing
Customer support24-hour dispatch for the ride, in your name if you preferFirst line, if you would rather own it
MarketingAssets, copy and imagery for your channelsPlacement, traffic and the customer relationship
DataRide data back to you; no marketing to your customersThe customer consent your own terms require
SettlementStatements, revenue share and reconciliation filesA finance contact who reads them

From conversation to live.

Six stages. The pilot market matters more than any of the others, because it is where you find out whether the product sells.

1

Discovery.

Where your customers travel, what you already know about their trips, and which of the six models actually fits your product. An hour, and it usually rules out four of them.

2

Commercials.

Revenue share or net rates, territory, data terms, service levels and who fronts customer support. Short-form agreement rather than a treaty.

3

Sandbox.

Credentials the same week the agreement is signed. Deterministic test scenarios including delays, cancellations and waiting overruns, so you build against the hard cases first.

4

Certification.

We review your implementation before it goes near a customer, particularly cancellation handling and how you present price and waiting terms. It protects both brands.

5

One market, live.

A single city or route pair, real customers, real money. Enough volume to read conversion and attach rate, small enough that nothing is at stake if the answer is no.

6

Scale, or stop.

The pilot data decides. If it works, coverage opens across the markets you want. If it does not, we would both rather know after one city than after twenty.

A redemption people actually want.

Loyalty programmes have a supply problem at the low end. Members hold balances too small for a seat and too large to ignore, and the alternatives are magazines, luggage tags and gift cards nobody remembers.

A chauffeured airport transfer sits precisely in that gap. It costs the programme a fraction of a redemption seat, it is used on a day the member is already travelling, and it is remembered. Earn works the same way in reverse: points on ground spend that was previously invisible to you because it happened at a kerb.

A RYDES chauffeur greeting a member by name at arrivals

Partnership questions.

To start a conversation, write to info@rydes.co or call +1 888 881 7933.

What is a ground transport partnership?

A ground transport partnership lets a company offer chauffeured transfers to its own customers as part of its own product, using RYDES supply, pricing and operations underneath. The partner controls the customer experience, the branding and usually the price, while RYDES fulfils the ride through licensed local operators in 1,200 cities. It differs from a business account, where an organisation books transport for its own staff or guests rather than selling it onward.

Which integration models do you offer?

Six: a deep link to a branded page, a tracked referral or affiliate link, a white label booking flow in your brand hosted by us, a fully embedded API inside your own interface, loyalty earn and burn, and bundled benefits attached to a fare class, tier or card. Most partners start with a deep link and move to an embedded API once volume justifies the engineering.

How long does an API integration take?

Typically four to eight weeks for a standard embedded integration, and two to four for white label. A deep link can be live within days. Loyalty earn and burn typically takes six to twelve weeks because it involves your programme's own systems as well as ours. Sandbox credentials are issued the same week the agreement is signed.

Who owns the customer relationship?

You do. Customers who reach us through a partner are not added to our marketing, not sent promotional email, and not contacted after the ride for anything other than the ride itself. That is a contractual term rather than an assurance, because it is the first thing any serious partner asks and it should not rest on trust.

How does revenue share work?

Either you take a share of each completed ride at retail pricing, or you buy at net rates and set your own price, keeping whatever margin you choose. Share is settled on a periodic statement with a machine-readable reconciliation file that matches it. Cancelled and no-show rides do not earn share, and equally are not charged to you. The rate is set out in your partnership agreement.

Can our brand be the only one the customer sees?

Yes, on white label and embedded models. Confirmations, notifications and travel documents can carry only your identity. The chauffeur arrives in business dress in an unbranded premium vehicle, so nothing about the ride itself contradicts your branding either.

Can customers earn or redeem loyalty points?

Both. Earn attaches points to ground spend that was previously invisible to your programme because it happened at a kerb. Redemption lets members pay for a transfer in points, which is a genuinely useful low-tier redemption: it costs the programme far less than a seat, it is used on a day the member is already travelling, and it is remembered. Earn rates, redemption rates and eligibility are yours to set.

What does the API cover?

Quoting, availability, booking, amendment and cancellation, webhooks for chauffeur assignment and journey status, live tracking, and reconciliation. Fare components are broken out so you can display or repackage them as your product requires, and the cancellation window is returned on every booking.

Is there a sandbox?

Yes, a full test environment with deterministic scenarios covering the awkward cases: delayed and cancelled flights, no-shows, waiting overruns and failed payments. We would rather you build against those first than discover them with a customer in a car park.

Who does the customer contact when something goes wrong?

Your choice. Our 24-hour dispatch can handle it directly, in your name if you prefer, with the outcome reported back to you. Or you can own first line and escalate to us, which some partners prefer where the ride is one part of a larger itinerary they are already supporting.

How is it settled and reported?

A periodic statement covering completed rides, fares, add-ons, cancellations and revenue share, with a matching machine-readable file so your finance team is not reconciling a PDF. Currency and period are agreed in the partnership agreement.

What are the data terms?

We receive the passenger details needed to deliver the ride and share them with the local operator only to the extent required to complete it. Ride data flows back to you. We do not market to your customers. Contractual data protection terms form part of the partnership agreement, alongside our published privacy policy.

Can we start in one market?

We would strongly prefer it. One city or one route pair, real customers and real money, is enough to read conversion and attach rate while nothing is at stake. If the pilot works, coverage opens across the markets you want. If it does not, we would both rather find out after one city than after twenty.

Do you offer exclusivity?

Rarely, and never as an opening position. Category or market exclusivity can be discussed at meaningful committed volume, but it usually serves neither side: it constrains our coverage and it means you are carrying a commitment before you know whether the product converts. Prove it in one market first and the conversation becomes a real one.

What do you need from us?

Placement in your product, an idea of where your customers actually travel, a technical contact during integration and a finance contact who reads statements. On net rate models you also set the retail price. Beyond that, the supply, the fulfilment and the operations are ours.

We operate vehicles rather than distribute. Is this the right page?

No. If you run a licensed chauffeur company and want to receive bookings from RYDES rather than send them, you are looking for the supply side of the network. That is Drive with RYDES, where operators apply to join, keep their own brand and fleet, and take prepaid rides in their market.

Two people reviewing a ground transport integration on a screen

Elsewhere in business.

Same platform, different relationship to the traveller.

Executives leaving an office building

Corporations.

In-house travel programmes. Policy applied at booking, duty-of-care tracking and one coded invoice.

For corporations
RYDES ground transport for travel agencies

Travel agencies.

Book ground for your clients without becoming the supplier. Commission or net rates, and we do not market to them.

For travel agencies
A RYDES chauffeur beside a fleet vehicle

Drive with RYDES.

The supply side. Licensed chauffeur companies keep their own brand and fleet and take prepaid rides in their market.

Become an operator

Try it in one city.

A deep link can be live this week and will tell you more than a business case ever will.